Web
Advertisements
Web
Advertisements
At LightsAmerica, our showroom clients would run various manufacturer sales and promotions throughout the year. My job was to create the advertising banners for them to utilize on their websites. I directly collaborated with each client on what their needs were with the promotion details, and then developed different banners through Adobe Photoshop, Illustrator, and Figma.
At LightsAmerica, our showroom clients would run various manufacturer sales and promotions throughout the year. My job was to create the advertising banners for them to utilize on their websites. I directly collaborated with each client on what their needs were with the promotion details, and then developed different banners through Adobe Photoshop, Illustrator, and Figma.
Client Name
Client Name
Hinkley • Millenium
Savoy House
Hinkley • Millenium
Savoy House
Project Category
Project Category
Graphic Design
Web Advertisements
Graphic Design
Web Advertisements
Collaborated Directly
Collaborated Directly
Stakeholders for feedback and approvals
Stakeholders for feedback and approvals
Promotional Web Banners
Promotional Web Banners
Over the course of several years at LightsAmerica, I created hundreds of promotional web banners for lighting manufacturers such as Hinkley, Millennium, and Savoy House. These banners were used across multiple client websites to promote limited-time sales, seasonal offers, and brand-specific campaigns. While only a few examples are shown here, they represent a much larger body of ongoing creative production that required fast turnarounds and high attention to brand consistency.
Over the course of several years at LightsAmerica, I created hundreds of promotional web banners for lighting manufacturers such as Hinkley, Millennium, and Savoy House. These banners were used across multiple client websites to promote limited-time sales, seasonal offers, and brand-specific campaigns. While only a few examples are shown here, they represent a much larger body of ongoing creative production that required fast turnarounds and high attention to brand consistency.
Tools Summary
Tools Summary
🛠 Adobe Photoshop • Adobe Illustrator • Figma
🛠 Adobe Photoshop • Adobe Illustrator • Figma
My workflow typically began in Figma for quick layout options and collaborative feedback, followed by final production in Photoshop to apply effects, manage layers, and optimize exports. For animated banners, I used Photoshop’s timeline panel to create subtle animations like fades, slide-ins, or flashing CTAs that matched each brand’s tone. This process allowed me to consistently deliver polished, high-impact banners while supporting multiple showroom clients throughout the year.
My workflow typically began in Figma for quick layout options and collaborative feedback, followed by final production in Photoshop to apply effects, manage layers, and optimize exports. For animated banners, I used Photoshop’s timeline panel to create subtle animations like fades, slide-ins, or flashing CTAs that matched each brand’s tone. This process allowed me to consistently deliver polished, high-impact banners while supporting multiple showroom clients throughout the year.
Servpro
Brochure
Servpro
Brochure
While at Rust-Oleum, I collaborated with the in-house creative team to design and refresh a variety of brochures. This included reworking existing pieces and developing new layouts from scratch. For Servpro, I redesigned their EnviroShield brochures in collaboration with brand managers and marketing, using Adobe Illustrator, Photoshop, and InDesign — delivering the project a week ahead of schedule.
Client Name
Client Name
Servpro
Servpro
Project Category
Project Category
Graphic Design
Graphic Design
Collaborated Directly
Collaborated Directly
Marketing • Stakeholders
Marketing • Stakeholders
Tools Summary
Tools Summary
🛠 Adobe InDesign • Adobe Photoshop • Adobe Illustrator
🛠 Adobe InDesign • Adobe Photoshop • Adobe Illustrator
I used Adobe InDesign for layout and print-ready formatting, Illustrator for vector-based brand assets, and Photoshop for image editing and mockups. This toolset allowed me to work efficiently across design stages—from initial concept to final production—while staying aligned with Rust-Oleum and Servpro’s brand guidelines.
I used Adobe InDesign for layout and print-ready formatting, Illustrator for vector-based brand assets, and Photoshop for image editing and mockups. This toolset allowed me to work efficiently across design stages—from initial concept to final production—while staying aligned with Rust-Oleum and Servpro’s brand guidelines.
Rust-Oleum
Universal
Rust-Oleum
Universal
I helped design and create the graphics for Rust-Oleum’s Universal aerosol cans, including both the front-facing branding and the detailed back label. These products are sold nationwide in Lowe’s, so precision in layout, legibility, and print alignment was critical. I collaborated closely with the marketing and packaging teams to ensure every detail met regulatory standards while maintaining a clean, eye-catching design on shelf.
Client Name
Client Name
Rust-Oleum
Rust-Oleum
Project Category
Project Category
Graphic Design
Graphic Design
Collaborated Directly
Collaborated Directly
Marketing • Management
Marketing • Management
Universal Aerosol Cans
Universal Aerosol Cans
Rust-Oleum Universal brand needed updated labels for its aerosol cans. The most important principle in labeling is conforming to all manufacture and government regulation. Labeling and packaging is tough because of how much information is needed in such a small space. The challenge was to problem solve what needed to go where, while still keeping it legible. The final result? Easily readable, sharp and eye-catching aerosol cans.
Rust-Oleum Universal brand needed updated labels for its aerosol cans. The most important principle in labeling is conforming to all manufacture and government regulation. Labeling and packaging is tough because of how much information is needed in such a small space. The challenge was to problem solve what needed to go where, while still keeping it legible. The final result? Easily readable, sharp and eye-catching aerosol cans.
Tools Summary
Tools Summary
🛠 Adobe InDesign • Adobe Photoshop • Adobe Illustrator
🛠 Adobe InDesign • Adobe Photoshop • Adobe Illustrator
I used Adobe Illustrator to build out the primary label graphics and vector lockups, Adobe InDesign for precise layout and print formatting, and Adobe Photoshop for product mockups and image editing. This toolkit ensured accuracy across all packaging stages—from concept and compliance to final print production.
I used Adobe Illustrator to build out the primary label graphics and vector lockups, Adobe InDesign for precise layout and print formatting, and Adobe Photoshop for product mockups and image editing. This toolkit ensured accuracy across all packaging stages—from concept and compliance to final print production.
Lowe's
Web Banners
Lowe's
Web Banners
Our brand managers needed web advertisements for a cross-promotion with Lowe’s and Zinsser. My job was to develop eye-catching banners that adhered to brand standards. I collaborated directly with the marketing team to brainstorm ideas, and created various options using Adobe Photoshop and Illustrator.
Client Name
Client Name
Rust-Oleum | Lowe's
Rust-Oleum | Lowe's
Project Category
Project Category
Graphic Design
Graphic Design
Collaborated Directly
Collaborated Directly
Marketing • Management
Marketing • Management
Promotional Web Banners
Promotional Web Banners
I designed a set of promotional web banners for Lowe’s, highlighting a limited-time discount on Zinsser primers and paint. The banners were created to be clear, bold, and retail-friendly—optimized for both desktop and mobile placements. Maintaining strict brand guidelines and visual consistency was key, while also ensuring that all promotional messaging was easy to read and action-oriented. The banners featured product photography, strong CTAs, and a clean layout to drive engagement through Lowe’s digital channels.
I designed a set of promotional web banners for Lowe’s, highlighting a limited-time discount on Zinsser primers and paint. The banners were created to be clear, bold, and retail-friendly—optimized for both desktop and mobile placements. Maintaining strict brand guidelines and visual consistency was key, while also ensuring that all promotional messaging was easy to read and action-oriented. The banners featured product photography, strong CTAs, and a clean layout to drive engagement through Lowe’s digital channels.
Tools Summary
Tools Summary
🛠 Adobe Photoshop • Adobe Illustrator
🛠 Adobe Photoshop • Adobe Illustrator
I used Adobe Photoshop to create responsive banner layouts and handle product image editing. Adobe Illustrator was used for clean vector lockups and promotional overlays. Together, these tools helped ensure sharp, high-resolution graphics across all display sizes, while maintaining brand accuracy and readability.
I used Adobe Photoshop to create responsive banner layouts and handle product image editing. Adobe Illustrator was used for clean vector lockups and promotional overlays. Together, these tools helped ensure sharp, high-resolution graphics across all display sizes, while maintaining brand accuracy and readability.
© 2025 Chris Puncekar, All Rights Reserved
© 2025 Chris Puncekar, All Rights Reserved
© 2025 Chris Puncekar, All Rights Reserved